Too often, marketing is reduced to selling by any means. If you make candy and nobody buys it, the marketer is blamed — wrong positioning, wrong strategy, bad research, wrong shelf placement. Fire the marketer, hire a new one. We need a new strategy! And the fact that your candy is gelatin junk? A minor detail!
Another marketer’s task may be to increase not sales themselves, but profit from them. The result is candy like this.
The same junk, but in a bigger box. One hundred grams spread over a square kilometer. So much design! A box the size of a door — perfect for gifting.
There is another path: fire the first marketer and the confectioner, and start making good candy in compact packaging.